MERAAN Plan to Conquer the Middle East in 2020

When we first started, we only had a single page website with an email entry form. Information about the project was distributed on social media. But even then, the team managed to achieve up to 1000 registrations. Now we receive up to 100 requests per day. We are still working in test mode. The entire list of partner clubs and instructors will be uploaded to the website and mobile app by the end of February. We have already managed to attract attention in the market. The platform is currently working with 127 studios and 75 personal trainers in Dubai. In addition to clubs, we managed to establish a partnership agreement with giants in the sportswear industry, as well as with several major players in the sports nutrition market.

Of course, we will expand our geography this year. MERAAN is already negotiating in Oman, Saudi Arabia, Bahrain, and Kuwait. We already have a request for cooperation in these regions. By the end of 2021, with the help of MERAAN, it will be possible to train in all clubs in these countries. We chose these countries because we have the expertise and base to work in this market.

Our target group is women 25-35 years old. According to our data, they are the most active visitors to sports clubs. This is confirmed by the fact that our partner clubs with good yoga coaches, pole dance and various fitness areas are most popular. But our initial calculations regarding the fact that the platform will be mainly interesting primarily for beginners, were not quite correct. We see that most often the interest in our product comes from people who have been involved in sports for a long time and for whom the diversity of the sports program comes first.

We are currently developing a strategy to work more effectively with this audience.
We pay partner clubs for each visit, and we keep a commission fee for ourselves. But we are working on additional revenue channels and the target is the cooperation from sponsors. We also noticed that very often clients have requested a gift card. That's why we released special gift sets. We understand that much will depend on how quickly customers master the new tool and their understanding of the benefits of a single subscription.